Texas Motor Speedway® has been an active client of Beyondigital since 2001. We have lead many major marketing and advertising campaigns for tickets, corporate marketing, and media relations departments, including four major redesigns of TexasMotorSpeedway.com. Often imitated but never duplicated, Beyondigital has achieved many firsts within the professional motorsports industry, particularly regarding the website and interactive marketing campaigns.
Today’s version of TexasMotorSpeedway.com is fully hosted and maintained by Beyondigital. In fact, the new website for 2009 received 1.5 million page views and over 10,000 new members joining within the first 30 days of launch! From breaking news, current point standings and rotating promotional campaigns, to the user uploaded photos and videos, discussions and innovative community features, all time-sensitive content is synchronized to launch within seconds of live announcements to media channels. The website is built on the Community Server platform with a fully integrated content management system which is administered by multiple content contributors.
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