Eterna Med Spa is a distinctive retail establishment that offers an outpatient menu of spa and medical treatments located in the uber-chic Uptown District of Dallas, Texas. In the fall of 2007, Eterna approached Beyondigital looking for a strategic partner that would be able to create a unique brand personality that would distinguish them from a locally oversaturated market. 

Our involvement began by creating a brand personality that transformed the intimidating visual of cosmetic medical treatments into a tranquil but trendy hangout for celebrity Dallasites. The primary brand identity quickly evolved through interior design consultation, a core branding theme, integrated interior and exterior signage, a beautiful menu of services, capabilities brochures and much more. The physical reality quickly surpassed Eterna’s original vision. To launch their new business, Beyondigital developed a multi-tier advertising strategy consisting of extensive print advertising campaigns in more than 14 specialty publications including PaperCity, InForm, Passport, Envy, and D Magazine. Their business is flourishing, and Eterna Med Spa is now the place where everyone goes.