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Lamborghini Dallas is a premier retailer of exotic vehicles, sports
cars, and specialty muscle cars servicing an international clientele.
One of the most highly anticipated events in Lamborghini Dallas’
history was the unveiling of the now legendary Gallardo Spyder.
Beyondigital helped commemorate this event by launching a multi-faceted
interactive marketing campaign that promoted their invitation-only
celebration.
A record nine Lamborghini Gallardo Spyders were sold that night at an average of $100,000 over sticker price. That’s more than $3.5 million dollars worth of inventory for those questioning the effectiveness of this campaign. Needless to say, we are looking forward to the next party.
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