Helpful Resources For New Parents

Baby Magic

Since 1951, Baby Magic has been an important bond between mommy and baby, through touch, smell and love. In an effort to reconnect with the historical brand equity as well as appeal to a new generation of parents, a new website was designed and developed by Beyondigital in effort to pay homage but with a twist. Primarily serving as a centralized repository of content and helpful resources on how to care for your new baby, various articles are maintained through a centralized content management system which enables staff to easily add, modify, and delete articles. Special features such as featured articles, social networking integration tools (Facebook, MySpace, Twitter, etc) are linked to each article so that users may share information with friends. Complete product databases enable visitors to compare products within the brand, to evaluate which item might best for their baby. Cross promotional paradigms were developed to help visitors decide between recommended items as well as related articles pertaining to each product. Customer retention tools like monthly newsletters and testimonial submission systems were included in effort to foster positive relationships for future generations. VISIT THE SITE > NEXT PROJECT >

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