Branding Creative Strategy Web Trade Show Advertising Video Photo Print Product
In the midst of a CBD gold rush, hundreds of competitors simultaneously flood the market with unregulated ingestible products that all look the same. Successful brands require unique differentiation to capture the attention of a highly educated consumer willing to spend $180 for one bottle of CBD oil. Within an environment layered with complex FDA rules prohibiting most forms of advertising, Spectrum CBD needed a miracle to pull this off.
Beyondigital independently designed, produced, and launched an immersive and viral campaign focused on breaking the mold in this crowded and highly-impersonal space. From co-developing product formulations with premium-grade packaging, our strategy transcends prohibitive advertising regulations by injecting original content into celebrity influencer pools that drive traffic to manufacturer-direct ecommerce. Bypassing distribution completely, Spectrum CBD is in a position to capitalize with ridiculous profit margins. CBD TV is born and independently produced in-house @ Beyondigital. From heartfelt stories of inspiration to crafted original recipes with a Michelin Star chef, Spectrum CBD aims to help people with pain, anxiety, and depression to ‘Feel Better’.