Branding Creative Strategy Web Video Photo Print Event
Tactical Fleet specializes in the procurement of luxury and exotic vehicles. They offer one of the best selections of cars on the planet. Tactical also provides a full range of dealer services including fleet management, secure storage, customization services, paint protection coverings, and much more.
Beyondigital worked closely with Tactical Fleet on brand strategy, CRM and loyalty programs, then moved into activation. We began with a clean new website that’s designed to showcase cars as art in a virtual gallery. We built our own inventory management system providing individual customizations with streamlined workflows that were missing from the preceding All Auto Network platform. Beyondigital also integrated into third party websites like Cars.com, AutoTrader, and vAuto to provide automated publishing and advertising solutions.
From photo and video content developed for the website, to social media campaigns and unique dealer amenities, Beyondigital worked on a full range of managed projects. For example, we produced a ‘Cars & Caviar’ invitational event, procuring sponsors including Passmore Caviar, bites by celebrity chef John Tesar, music by a top-rated DJ, and full bar services from Roots & Wine. What an amazing way to kick off a new customer loyalty program and celebrate the launch.