Branding Creative Strategy Web Video Photo
Top Paw Resort is a Luxury Pet Resort, where pets enjoy Boarding, Doggie Day Care, & Grooming services. They have the largest outdoor turfed play yard in Texas, at over 23,000 sqft. This place is super nice. It has 50 luxury suites with indoor and outdoor play areas, swimming pools, and an on staff groomer to clean them up before they go home each day. They have over 2,000 clients and they know each dog, and owner, by name. This level of personalized service is rare, and Top Paw Resort delivers every time.
This local business came to Beyondigital with a very antiquated website and no marketing materials after being successful in business for more than ten years. They memorize every person and dog that walks through the door while managing dogs big and small coming and going during ‘rush hour’ in mornings and afternoons. We began with a strategy for branding and operational efficiency, developed a site plan, then located and activated a software solution named Pet Exec to improve daily workflow, accounting, client activity tracking, customer mass communications, loyalty incentives, and promotional efforts.
After developing some chemistry with ‘the pack’, we proceeded to shoot photo and video projects. Shooting dogs in a large chaotic environment with hierarchical structure takes know-how. Our crew blended right in and continued on with the website, email campaigns, and ongoing support.